Tommy O'Shaughnessy

Marketing

VP of Consumer Marketing at Clever Real Estate

Clever is a real estate tech start-up based in St. Louis. I lead consumer marketing: the content, PR, research, and paid campaigns that bring home buyers and sellers to Clever.

In 2018, I started Clever's PR and Research department. Our data studies on housing costs and buying and selling homes get cited by The New York Times, CNBC, Business Insider, Bloomberg, and more.

Data-driven PR studies, surveys, press
Media pitching national and local
Content and SEO search-led growth
Paid social UGC and creative testing
Short-form video TikTok, Facebook, Instagram, YouTube Shorts
Building with AI tools, sites, workflows

B.A. in Journalism, magna cum laude, University of Missouri School of Journalism.

What I've built

1

A PR and research team

Started from scratch in 2018. Writers, analysts, and outreach specialists who turn surveys and market data into stories reporters want.

2

Consumer growth channels

Search content, paid social, and UGC video that bring buyers and sellers to Clever's brands.

3

AI-powered marketing tools

Reporting dashboards, ad analysis, and content workflows that let a small team move fast.

How I work

The playbook

The same three steps work for a housing study and for a city council fight.

1

Find the story in the data

Find the one number that matters: a cost, a gap, a date. Everything else supports it.

2

Make it easy to understand

Plain words and real numbers. If a reader can't repeat it in one sentence, rewrite it.

3

Give people one easy action

Click, share, sign, or call. Make the next step take less than a minute, then measure it.

Outside of work

Using marketing for better local government

I care about how St. Louis is run. I built CityHallWakeupCall.com to hold city government accountable when it lets residents down, and I plan to keep using it. The first case: for 18 years and four mayors, the city ignored federal warnings about its railroad crossings. In September 2026, it lost its quiet zone, and freight trains started blowing horns at every crossing, all night. I ran a campaign to get City Hall to own the failure and fix it fast.

Built the platform: one-click emails to City Hall, a petition, and an original song, "18 Years."
Took it public: pitched reporters, posted short-form video, and spoke at committee hearings.
Earned coverage: three local TV stations and a Post-Dispatch column by Pulitzer Prize winner Tony Messenger.